Insights

Practical guidance from real engagements.

Each article answers a question a client has asked, with the numbers, the method and the caveats included.

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Topics clients have asked about recently. If one of these is your question today, ask directly and you will get the answer before the article.

  • Entering the US pet supplement market: channel order, margin stack, and what to sign first
  • Direct distribution versus licensing abroad: how to decide, and how to switch without losing a market
  • Google Business Profile for a Rock Hill service business: the ten settings that matter
  • What "conversion" means in your ad account, and why to check before raising a budget
  • S&OP for a $20M consumer brand: the four meetings and who owns each

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